WooCommerce is the most popular WordPress eCommerce plugin. It holds this title for a few reasons.

  1. It is available for free.
  2. It is packed full of features.
  3. It is perfectly integrated into your self-hosted WordPress website.

But why do we like WooCommerce so much that we decided to make it one of the main things we use in our business? Well thats easy. We love that cute, big headed ninja they use as their mascot!

OK, seriously. We like WooCommerce because it extends WordPress giving the only platform we use a robust shopping cart feature. WooCommerce fully respects and complements how WordPress works, taking full advantage of what makes WordPress so powerful as a CMS. It also features clean modern code that is constantly being updated with improvements and fixes.

WooCommerce is open source like wordpress (we here at 211j are big fans of open source software).

WooCommerce has a large community with over 3 million downloads and counting. We believe this helps keep the extension working well and the fact that it has a loyal customer base means a lot. You can’t argue that WooCommerce isn’t popular.

When we started our web development company Leon and I decided that going with one type of eCommerce extension was a good idea because it allows us to be experts in that extension. We had a choice as to which one we would choose. After carefully considering the options we chose WooCommerce and 2 years later we couldn’t be happier with the choice we made.